Core Segmentation
Segment-Aware Itinerary Narratives
Teach advisors to tune day-by-day narrative voice to the traveler segment without sounding like a mail merge.
Program narrative
Itineraries are where promises become tangible. This course links segment insights to pacing, sensory detail, and boundary setting in daily descriptions. You will review anonymized day sheets and rewrite them with clearer segment fit.
What is included
- Day-sheet rubric with segment tags
- Before/after samples across three trip archetypes
- Partner briefing paragraph formulas
- Voice office hour with workshop facilitator
- Quality standards reminders on sensitive cultural descriptions
- Printable one-pager for guides at property handoffs
Outcomes you can point to
- Produce three rewritten day blocks approved by a peer reviewer.
- Give guides a single-page context sheet per segment.
- Standardize how you describe downtime without sounding repetitive.
FAQ
Primary materials are English. Agencies delivering bilingual itineraries get an add-on glossary template.
Peer notes
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Rubric week made peer review faster without turning into a style police situation.