Core Segmentation
Core Segmentation Atlas for Luxury Itineraries
A structured map for separating dream-trip planners from occasional browsers before you invest hours in proposals.
Program narrative
This course walks your agency through a calm, repeatable way to label inbound interest by motivation, trip shape, and service appetite. You will build lightweight traveler sketches your whole team can reuse across email, itineraries, and partner briefs. The emphasis stays on operational clarity, not hype—so advisors know exactly who they are designing for before the first call ends.
What is included
- Five-field traveler sketch template with channel-specific notes
- Workshop recording on aligning sales and itinerary desks
- Quality standards checklist for consent language in lead forms
- Scenario cards for repositioning a trip when the traveler pivots
- Private cohort channel for asynchronous questions for 8 weeks
- Office-hours block with a luxury travel strategist twice per month
- Exportable Notion starter aligned to the lesson order
Outcomes you can point to
- Publish a single segmentation sheet the whole agency references weekly.
- Reduce mismatched discovery calls by tightening first-touch prompts.
- Give newer advisors a shared vocabulary for describing traveler intent.
FAQ
No. We start with spreadsheets and the templates included. If you already use a CRM, we map the same fields so nothing is wasted.
Peer notes
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The atlas template forced us to name the traveler before we touched pricing. That alone trimmed noisy inquiries.
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Clear pacing, though I wanted one more live block on partner handoffs.